Sanemedia
Conversion Tracking and Optimization
Server-Side Tracking For Sanemedia
Set up a custom tracking subdomain, CDN, and a Server-side Container in the cloud to handle server-side data processing.
Implemented server-side Google Analytics and integrated Facebook's Conversion API for accurate and reliable data collection.
Configured event deduplication for Facebook to ensure data integrity and precise attribution.
Maintained client-side tracking for LinkedIn and Twitter while exploring server-side solutions.